Makers of SuperCell (Clash Royale) Leading the Ways of IAP

Mobile games have exploded into not only the gaming scene but app industry as a whole. With the popularity of games like Clash of Clans, Clash Royale, Candy Crush Saga and Angry Birds, more and more gamers are moving to their mobile phones to enjoy the gaming that is both convenient and simple. It is no doubt that mobile games have brought games to demographics that otherwise would not have access to without a dedicated gaming console or a beefy PC built for gaming. However, the business model has come under scrutiny for how these games are monetized.

Majority of the mobile games are currently based on what’s called Freemium model, which really was popularized by Candy Crush and Clash of Clans. Supercell, the maker of the ever popular Clash of Clans is currently leading the charge with the release of new games like Clash Royale. Clash Royale is an interesting breed of a game that because it is a hybrid of different genres. It is not revolutionary game by any means but it hits all the notes that gamers are looking for when they play mobile games.

CEO of Supercell, Ilkka Paananen told Reuters said “In five to 10 years, we would like to be a company with not that many live games, but all very high quality.” Games like Clash of Clans and Clash Royale certain are of highest quality when it comes to mobile games, setting new standards that others are trying to copy and reproduce.

However, the problem with freemium model is not of quality but of how it generates revenue. Because people who download and play mobile games are often averse to paying for mobile apps, game developers like Supercell has come up with new ways to monetize their games: in-app purchases (IAP). In-app purchases are basically ways to purchase in-game resources like gems and gold with real life money. This dubious strategy has been criticized in recent years because many argue that it is predatory in nature. It isn’t uncommon for players to rack up large amounts of money buying virtual resources with real money.

Clash Royale Tips, a popular website that provides comprehensive tips and strategy guides for the game notes that there are hack tool that allows user to generate free gems and gold without having to pay for any money. Because in-app purchases can be so expensive especially if players want to gather up money to make upgrades and access premier features, the emergence of these hacking utilities have been ever so popular.